Spark creativity, ignite innovation and transform organisations, with the world’s most powerful ideation technique. Creative conflict is an essential requirement for breakthrough thinking. It is the secret behind every invention and innovation ever made, and a critical skill for anyone who wants their business to survive the challenges of the 21st century. Are you overwhelmed by problems that need solving? Stuck for ideas? Under pressure from deadlines and worried you don’t have a creative bone in your body? This book will help you. It reveals the secret of how to pull a great idea out of thin air, teaches you how to unlock the transformative power of creative conflict, and demystifies the process of coming up with effective, problem-solving ideas.