The global pandemic threw hundreds of millions of people out of work, sparking career crises worldwide. The revised edition of the 100,000 selling Business Model You now adds powerful new material for the 40 million U.S. workers in healthcare, education, government, the military, and nonprofit/social enterprises who do not consider their professions as businesses and who are typically averse to business jargon. It uses the same logic as the Personal Business Model but with modified language, including the Service Model Canvas. Business Model You 2e will address dramatic workscape changes with new tools including the Three Career Questions, Your Professional Identity, Your Key Roles How to Decide Whether to Work for Yourself, and Digital Tools for Everyone. Cases will be drawn from mainstream sectors such as healthcare, education, and government, avoiding glamour and outlier occupations covered in the first edition.