Uber and Lyft took over the streets in San Francisco. Few yellow taxis left to serve tourists. The locals have shifted their behavior and adapted to their platform. Amazon shifted its business model from selling books to 24/7 logistic services to your home. Netflix shifted from renting and shipping dvds to tailor made on demand series like Narcos. Business Models Evolve. Business Models evolve as customer behavior and technology is changing. Once business models do not evolve, they are dying. Traditional business models, the ones that created so much value for companies in the past are broken. So, what are new options? Are there new business models that can turn the business into profit? We need to create a better understanding of changing customer behavior and business model shifts. We need to re-think everything. We need to provide the foundation for more attractive, but very different, business models. These new business models can create new value for customers and for the company. But to search and capture these business models we need to step back and understand how business models are growing in different industries. Business Model Shift is an analysis of more than 100 leading business models and reveals new patterns and shifts to help you search for your next business model. Each shift is explained through practical and easy to understand case studies. The book answers questions like, what do we learn from CitizenM? What is the business model of Google about? What can I learn from business models inside and outside my industry? And how can I make the shift? Uber and Lyft took over the streets in San Francisco. Few yellow taxis left to serve tourists. The locals have shift their behavior and adapted to their platform. Amazon shifted its business model from selling books to 24/7 logistic services to your home. Netflix shifted from renting and shipping dvds to tailor made on demand series like Narcos.